Frederik:
Hello Nadi, Hello Avi! Who are you and where are you from exactly !
Nadi: we are coming from Israel in the origin and now based in the small
town of lueneburg 40 km south of hamburg.
Frederik: Why did you found DOMO RECORDS,
What was the Intention !?
Nadi:
Domo records started originally in 1998 as a shop i (nadi) opened in
northern city of Haifa, Israel.It was an underground record shop and
hangout place,and was intended to become a label also, but with bad
economic situation
it was closed by the end of this year.In 2002 the lable idea was revived
by Avi and the label was officially founded at february 2002.We started
the label on order to produce, promote and basicly explore the music
style we like so much which is progressive music in all its forms.
Frederik:
Is it easier to start up a company, especially found a Label in Israel
!?
Nadi:
Well financially speaking, to start a label is not hard at all, like
opening any other business,
the main problem is to maintain it and make progress, and in this point
it is very difficult for a
label to survive in Israel moreover if its a progressive music label
in full-on land.
Frederik:
Tell us a bit more !? Who exactly is behind DOMO !? Who is doing what
exactly!?
Nadi:
Domo is basicly divided to two stations: The main one, in Germany is
run by us, (nadi & avi),
when nadi usually deals with the labels activities,contracts and all
the beaurocratical stuff,
and, since we deal also with party promotion and bookings for foreign
djs,
avi takes care of the promotion side of the label, bookings and all
connected to that.
We have our israeli crew also which is run by Dj huda-g and DJ Zombi,
dealing mainly
in party promotions as djs and pushing the labels products in the small
local market.
Frederik:
You´re both Djs ! Tell our Readers a bit about your first Steps
as Djs !? Why did you became Djs !?
Nadi:
i was first exposed to trance music (or acid as it was called these
days)
in 92 in my last 6 months in the army, the feeling was intense and the
vibe amazing, new music, new experiences,
but after one year the scene started to become comercial so i decided
to start my own parties, and to stay dedicated to the underground vibe,
and naturally to play in those parties, and this is basicly what i do
for the last 11 years
Avi:
i was exposed to trance music and trance parties around 93 through accidentally
going to a party in eilat (the southern tourist town of Israel) and
it cought me but it became stronger when my brother opened what turned
to be the best underground location in wacky tel aviv of those days,I
could hear all the biggest djs of the scene and experience the scenes
development through it.
In 1997 i started playing in small parties, and after my trip to india
in 1998 i officially became a dj.
Frederik: Did you also organize Partys
in Israel !?
Nadi:
As i said i have been orgenising underground parties for the last 11
years, from smallest 80 ppl get togethers, to 2000 ppl
tribal raves in the desert all underground, mostly without flyers or
any other promotion just word of mouth..
Avi was playing a lot in our parties and when we formed the label we
started to make parties
together sharing the same spirit.
Avi:
I used to make small underground gatherings in forests and mountains
arround my village until I joined forces with nadi and became what we
are today.
Frederik:
Which Artists have influenced your musically way !?
crew:
well thats a tough one but here is a short and very unsatisfying list
of influences all along the year from older days till today:
tsuoshi suzuki, simon posford, sven väth, mark allen, miko and
guy sabag in the old days, DJ Axel, atmos, infinity project,
and more updated artists are ticon, son kite, phony orphants and many
many more
Frederik:
And how did you get infected by electronic Music at all !? Has there
been a special Event or Party !?
crew:We
both grew up with heavy influence of the first electronic bands and
the new wave style in the 80s, groups like
depeche mode, human league, bauhaus and joy division were the beginning
of the virus, and
then the first time we both were exposed to this amazing weird psychedelic
acid
sounds it took us by surprise and stuck inside us until today :)
Frederik:
Now you´re living in Germany and you´re going to stay here
! Where will this be and what are you planning !? Where lies the Future
of DOMO RECORDS !?
crew
: We are based in lüneburg near hamburg and are currently becoming
a label group dealing with all kinds of electronic music which we connect
to.
Apart from the existing Domo records we will have VP records (which
stands for Very Progressive),
and Chill-n-fly dealing with lounge/dub/chill-out music.
we are also starting our booking agency in which we will represent most
of the
labels and artists who are not represented in germany at the moment,
more news later...
Frederik:
Tell us a bit about your future Releases if there are any !?
crew:
so, we have a very busy schedule for this year already and it includes
an upcoming vinyl:
The VP EP introducing our new sub label VP records,
featuring a sweat attack VS Klangstrahler track and a BLT rmx to homer
& lazon (Tegmas side project) , then we have sensifeel´s (france)
debut album, and our own DJ zombi´s compilation
featuring some of the hottest names in progressive these days, more
to be announced later on.
Frederik:
What do you think and say about the Future of Psychedelic Trance and
the GoaScene at all !?
crew:
Well as it seems we are in a kind of crossroads today, the full on/psy
music is back full power,
and the progressive music is getting more and more recognised and accepted
all over the world, so as i see it the near future wil bring
us some interesting blends and crossovers between all the trance genres
eventually maybe forming a new sub genre..
We as a label will go in this direction in the next year, and first
project we have
is a remix vinyl to sub6´s track "7th son" with remixes
from Ticon and Freq, and this is only the beginning..
Frederik:
How big are the Chances for NEWCOMERS today !?
crew:
Well we believe and witness alone that there are some really talented
ppl
making very good and professional music, while when we look at the "older"
artists
we dont really get anything surprising or ground breaking except unexpected
surprises,
so if we talked about the future than you need to invest in it for it
to happen..
We
have now 3 exclusive upcoming artists working with us in the label:
Sensifeel,
who is not so new in making music, but only now is starting to be more
exposed to the public,
V-tunes from Switzerland, and Elastic from greece, soon to bring some
Wicked tunes out... and of course more to come.
Frederik:
A lot of other Labels, even big and traditional ones like Dragonfly
had to quit Buisness because of financial Probs and the overall Crisis
!? What do you think about this Crisis !? Any Solutions or a trick how
to handle all this Copymania !?
crew:
Well as we all know the trance market had a really big hit in the last
years, but now apperently things are getting stable and start to rise
again.
The best and safest way for a label to handle this days, is to actually
play safe!! if youre a new label dont print more than 1000 copies to
start with even if its a full on label,
or you´re absolutely sure that you have the best cd ever to come
out, Its not!!
The most important thing for a label is to find a distribution which
is true, pays on time or close to it, and one that doesnt promise more
than it can give,
this is the most important thing after making good enough cds of course,
but in this matter no one can be objective really 100% as a label manager.
Frederik:
What about new ways of Distribution and Marketing. What´s your
opinion about it !?
crew:
Well we´re searching for more channels
always but the market is very limited in this specifid genre,
therefore not too much to do other than push it in every other way possible,
if its in parties or special deals with head shops or whatever possible,
promotion is the key word and it affects sales always.
Frederik: Tell us your actual Top10 of
Music and Top5 of Drinks ! Don´t forget the Jägermeister
!!!
Frederik: You as non - german - do you
see any big Differencies within the german Scene !?
crew:
of course!! the german have much more indurance in parties the parties
here last long long hours.
another Important thing which is totally different from Israel at least,
is that if you play your music good, the crowd do not mind what music
you play normally, they dance to everything.
One last thing is the difference in the line up order, in Israel the
night is progressive and the morning is full on
(if not the whole party from the beginning :)), and here its opposite
and much better imo
Frederik:
Anything else you want to mention !?
crew:
Watch out for our winter session all across europe and the rest of the
world, starting 15.10 with sensifeels album release party in Hamburg.
more info on our website: www.domorecords.com
or through email: info@domorecords.com
